Privacy & Policies

privacyPrivacy Statement:

This policy was last updated on 26 August 2019, and sets out how 4WardEverUK uses and protects any information that you give to us when you use this website. (4WardEverUK EU proof of consent)

4WardEverUK is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

We use a secure domain name with encrypted connection!

The 4WardEverUK domain is protected by a Secure SSL Certificate.
SSL stands for Secure Sockets Layer and, in short, it’s the standard technology for keeping an internet connection secure and safeguarding any sensitive data that is being sent between two systems, preventing criminals from reading and modifying any private or sensitive information transferred, including potential personal details.

See further guidance here >

What we collect
We may collect the following information:

  • Name and other details regarding gender, sexuality and heritage
  • Contact information including email address and/or business details
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to client or customer surveys and/or offers

Your provided and other anonymous data may also be available to 4WardEverUK’s website provider to enable us and them to carry out analysis and research on demographics, interests and behaviour of our users and supporters to help us gain a better understanding of them and to enable us to improve our services.

Such data may include:

a) Information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths).

b) Information that you provide (where applicable) to us when registering with our website including your contact details.

c) Information that you provide when completing your profile (where applicable) on our website.

d) Information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters.

e) Information that you provide to us when using the services on our website, or that is generated in the course of the use of those services (including the timing, frequency and pattern of service use).

f) Information relating to any purchases (where applicable) that you make of our goods, or donations, or any other transactions that you enter into through our website (including your name, address, telephone number, email address and card details).

g) Information contained in or relating to any communication that you send to us or send through our website, including the communication content and metadata associated with the communication and any information gathered on a form.

h) Any other personal information that you choose to send to us; and information relating to any purchases or donations you make including your name, address, telephone number, email address, which appeal you are supporting and in the case of direct debits the frequency and date of when direct debits will be taken.

Important Note – Card details and bank details may be collected by the website or other third party payment platforms that we use, but only stored by our payment processors, and not by us.

Our primary Newsmail Service is hosted by: MailChimp and governed by their privacy policy. See MailChimp’s other policies here. Secondary email services are hosted on the websites secure server and governed by our own policies.

Email addresses are hidden in any group emails sent out by the campaign or the website moderators, however they may be visible in any Forums we provide unless you opt to hide your personal information when using such facilities.

We do not send unsolicited emails as a matter of practice, however certain emails of such or similar nature may be sent in isolated/appropriate circumstances for the purposes of making general enquiries on our own behalf or that of a third party.

Your Security
4WardEverUK is committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. You should however acknowledge that the transmission of information over the internet is inherently insecure, and we cannot completely guarantee the security of data sent over the internet.

What are cookies, and how we use them?Please click here >

Links to other websites
The 4WardEverUK website contains links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the websites in question.

Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes. If for any reason the button is not visible please include a statement of this in the form, or by emailing us direct
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by unsubscribing from our e-updates or writing to/emailing us at

4WardEverUK will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to 4WardEverUK, c/o 1 Rowington Terrace, Berkeley Road East, Birmingham B25 8NS.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.